Build-A-Bear Workshop and Sanrio are increasing the Construct-A-Bear x Hi there Kitty & Pals Workshop, with new places set to open at American Dream in East Rutherford, New Jersey, and Mall of America in Bloomington, Minnesota, in early 2026. The enlargement follows the debut of the primary Workshop in Los Angeles final yr, which rapidly grew to become a vacation spot for collectors, households, and followers of Sanrio characters.
“This partnership with Construct-A-Bear brings our characters to life in a method solely the Workshop expertise can,” says Jill Koch, SVP of Model Administration and Advertising at Sanrio, Inc. “The success in Los Angeles proved how powerfully followers join with this hands-on, heart-filled method, and increasing to American Dream and Mall of America lets us deepen that connection and create unforgettable moments for followers of all ages.”
Every Workshop immerses company on this planet of Hi there Kitty, providing the signature Construct-A-Bear stuffing expertise and Coronary heart Ceremony whereas permitting guests to personalize characters with themed outfits, scents, sounds, and equipment. Characters accessible embody Hi there Kitty, Cinnamoroll, Kuromi, My Melody, and extra. The American Dream and Mall of America places had been chosen for his or her excessive visitors and visibility, permitting extra followers to interact with the expertise.
The Los Angeles Workshop demonstrated robust attraction for the idea, displaying that hands-on, character-driven play experiences resonate with followers. The nationwide enlargement goals to attach new generations of collectors with the brands whereas persevering with to offer the immersive, multi-sensory interactions which have made the Workshop a preferred vacation spot. Construct-A-Bear x Hello Kitty & Pals Workshops mix nostalgia and creativity for followers of all ages.
“From the second we opened in Los Angeles, it was apparent that followers linked with this expertise in a significant method,” says Chris Damage, Build-A-Bear Workshop CEO. “Bringing the Build-A-Bear & Hi there Kitty and Pals Workshop to American Dream and Mall of America provides us the chance to welcome company from around the globe who journey to those iconic locations all year long.”
For extra data and to discover the gathering, go to buildabear.com.
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