Barbie’s on-line and her information is within the cloud.
Mattel’s partnership with Google Cloud is leading to data-driven product innovation, perception, and customized engagement with its fanbase, the businesses say. The announcement was made at Cloud Subsequent ’25, scheduled April 11th of September.
“With Google Cloud, we’ve unleashed the facility of our buyer information, reworking hundreds of thousands of interactions — from social media buzz to direct buyer suggestions — into actionable insights and forging higher connections with our followers,” says Joseph Vinhais, SVP of High quality Security & Sustainability, Mattel.
The collaboration between the businesses has allowed Mattel to research buyer suggestions throughout a number of channels, together with social media, opinions, and direct communication. The corporate has entry to swift perception, permitting it to make data-driven decision-making quicker than earlier than. Now, Mattel can serve distinct shopper teams, from reward purchasers to kidults, fostering model loyalty. The corporate makes use of this information to boost the Barbie DreamHouse and Fisher-Price Glow and Develop Kick & Play Piano Fitness center, amongst different merchandise.
“Mattel’s dedication to fostering connections with its international viewers is inspiring. By harnessing the facility of Google Cloud’s superior analytics and AI capabilities, Mattel is not only listening to its clients; it’s additionally anticipating their wants, translating suggestions into tangible product enhancements and customized experiences,” says Matt Renner, President, World Income, Google Cloud. Google Cloud is utilized in greater than 200 nations and territories.
To study extra about Mattel and its portfolio, go to mattel.com.
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