It’s May, and meaning it’s time to hit the rewind button and look again on the hottest tales of April 2025, as chosen by you, the readers.
Tariffs dominated the headlines final month, with 4 associated tales snagging spots within the prime 10. However, proving that newness continues driving the toy trade, upcoming releases from Hasbro, Mattel, Pokémon, and Playmobil drew a ton of consideration.
Exterior of the highest 10, the annual launch of The BIG Toy Book, which dropped on March 1, timed with The Toy Association’s Toy Fair in New York, continued its record-breaking run as extra readers found it digitally in April.
Take a look at final month’s Prime 10 and a few sizzling merchandise beneath, and keep on the #pulseofplay.
The Toy Ebook Prime 10:
The Prime 10 most-read articles.
- Hasbro Celebrates Mummy Pig’s Gender Reveal with New Toy Line
- ‘Pokémon TCG Pocket’ Celebrates 6 Months of Gaming with New Expansion Pack
- Playmobil Unveils Second Wave of ‘Miraculous’ Playsets
- Hot Wheels Cruises Into Luxury with this Mercedes-Benz x Moncler by NIGO Model
- Playtime Politics: Amid Calls to ‘Keep Toys Tariff-Free,’ The U.S.-China Trade War Could Reshape the Toy Department
- First Lady Melania Trump Reveals Amazon, Meta, The Toy Association Among White House Easter Egg Roll Sponsors
- Op-Ed: Save the U.S. Toy Industry — An Open Letter to the White House on Devastating Tariffs by Jonathan Cathey of The Loyal Topics
- ‘Extraordinary Power Grab’: Illinois Toy Company Challenges Trump Tariffs in Court
- Thunderbolts* Assemble: Hasbro’s Marvel Legends Series Expands with New Action Figures
- Big Lots! Makes Its Return Under New Ownership
The Toy Ebook Prime 10 Inventory This! New Product Showcases:
The Prime 10 most-searched-for toys and video games.
- TETRIS XL TUMBLE (EastPoint Sports)
- MY LIFE AS HARRY POTTER COLLECTION (Walmart)
- HOT WHEELS X FERRARI HERITAGE SET (Mattel)
- LEBRON JAMES KENBASSADORS DOLL (Mattel)
- POP! ICONS JUJU WATKINS (Funko)
- SNACKLES SERIES 3 14-INCH SNACKLE (ZURU)
- POP! JOHN CENA (FAREWELL) (Funko)
- YES & KNOW — THE ORIGINAL INVISIBLE INK QUIZ BOOKS (Tree Town Toys)
- MRBEAST LAB SWARMS (2025) (Moose Toys)
- SESAME STREET HOKEY POKEY ELMO (Just Play)
Click here for the full archives of earlier Toy Ebook Prime 10 options.
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The publish April’s Greatest Hits: Toys, Tariffs, and Trends appeared first on The Toy Book.
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