For generations, Spielwarenmesse has served because the heartbeat of the worldwide toy business — the place creativity, commerce, and group collide. From January 27 to 31, 2026, the legendary Nuremberg Worldwide Toy Truthful returns for the seventy fifth time, marking its diamond anniversary with a future-focused program constructed round developments, networking, and discovery. On this milestone yr, the complete exhibition heart turns into a playground of concepts, honoring the truthful’s legacy whereas trying squarely forward.
THE GLOBAL STAGE IN NUREMBERG
Spielwarenmesse’s signature vitality comes from its mix of established manufacturers and bold newcomers. In 2025, the present welcomed 2,300 exhibitors from 71 international locations, with greater than 80% touring from exterior Germany, alongside 57,500 commerce guests from over 120 nations. “Yearly, new firms and first-time guests uncover Spielwarenmesse as a springboard into worldwide markets,” says Christian Ulrich, Spokesperson and Member of the Govt Board at Spielwarenmesse eG. Throughout 18 halls, patrons can curate tailor-made assortments whereas uncovering contemporary product inspiration round each nook.
Supply: Spielwarenmesse eG
AI MEETS MINDFUL CREATIVITY
On the coronary heart of the present are the ToyTrends, dropped at life by means of standout product examples chosen by the worldwide TrendCommittee. For 2026, innovation meets creativeness in two defining themes. “AI Loves (to) Play” explores how synthetic intelligence enhances play by means of sensible toys that adapt, study, and evolve with their customers. “Inventive Mindfulness” shifts the main focus to hands-on pleasure—spotlighting crafting, upcycling, and creative exploration that reward the method as a lot because the completed outcome.
INSPIRATION IN EVERY HALL
Spielwarenmesse’s Specials add much more depth. Toys for Kidults continues to achieve momentum, spanning collectibles, tabletop video games, and imaginative fantasy merchandise for older followers. The New Product Gallery delivers a streamlined have a look at innovation, whereas the ToyAward honors excellence throughout six classes. The truthful’s clever corridor construction strengthens class synergies, from Faculty Articles, Stationery & Inventive Design in Halls 2 and 4, to Picket and Sustainable Toys in Halls 3 and 3A, Child & Toddler Articles and Way of life Merchandise in Corridor 3C, and the action-packed Sports activities, Leisure & Outside Particular in Corridor 7A, the place merchandise might be examined hands-on.
KNOW-HOW AND COLLABORATION
Networking is woven into Spielwarenmesse’s DNA. ToyNight launches the week with a Tuesday night celebration for exhibitors, whereas RedNight on Thursday turns cubicles into after-hours networking hubs. Every day at lunchtime, the Toy Enterprise Discussion board brings the business along with talks on Retail, Digitalization, Sustainability, AI, and the Kidult phenomenon. Licensing professionals collect on the LicenseLounge, the place LicenseTalks explores new partnerships in a section that now accounts for roughly one-third of worldwide toy gross sales. On Friday, the Sport Inventors Conference unites creators and publishers for thought trade, adopted by a night networking occasion.
CONNECTED AND CONVENIENT
Past the present flooring, Spielwarenmesse Digital and the official app preserve the business linked year-round, providing product showcases, movies, stay chat, and LeadScan instruments. Tickets can be found solely on-line. Journey is streamlined through Frankfurt or Munich airports, with the Spielwarenmesse Bus offering direct service from Munich Airport to the venue. From Frankfurt, Nuremberg is definitely reached by aircraft or practice. Every ticket additionally serves as a public transport move all through the Nuremberg area.
A ONE-TIME CELEBRATION
The seventy fifth anniversary countdown started 75 days earlier than opening, with each day tales and reminiscences shared throughout social media and the Spirit of Play digital journal. Throughout the truthful, anniversary installations and activations will seem all through the venue and throughout Nuremberg’s ToyCity, from interactive entrance shows to exhibitor-led surprises.
“For 75 years, Spielwarenmesse has united the worldwide toy group to share concepts, inspiration, and the enjoyment of play,” Ulrich states. “In 2026, we’ll rejoice this milestone collectively and look forward to the way forward for play.”
Keep on the Pulse of Play!
A model of this characteristic first appeared within the 2026 International Issue of The Toy E book. Read the full issue here!
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