Gap has appointed Pam Kaufman as Govt Vice President and Chief Leisure Officer, a newly created position reporting to President and CEO Richard Dickson, efficient Feb. 2.
“Hole’s manufacturers have formed tradition for generations, making a legacy that’s extremely highly effective,” says Kaufman. “What excites me most is the chance to construct on that basis, thoughtfully increasing how these manufacturers join with individuals via partnerships and experiences over time. I’m impressed to hitch an organization that believes in individuals and creativity, and to assist form the following chapter of those extraordinary manufacturers.”
The place is designed to construct and scale Hole’s leisure, content material, and licensing technique throughout music, tv, movie, sports activities, gaming, client merchandise, and cultural collaborations, with a concentrate on storytelling and model engagement. Kaufman will lead the corporate’s Fashiontainment platform in shut partnership with Hole’s model groups.
Trend is leisure, and right now’s clients aren’t simply shopping for attire; they’re shopping for into manufacturers that inform compelling tales and drive cultural conversations. As we reinvigorate Hole’s home of iconic American manufacturers to drive relevance and income, we acknowledge leisure is a essential hyperlink to the patron. One we are able to lean on to create fandoms, encourage actions, and gasoline sustained progress. By Fashiontainment, we’re unlocking that potential to take our manufacturers to the following degree, and Pam’s self-discipline, deep experience, and confirmed monitor report in leisure and licensing make her the proper match to assist us carry it to life.
As a part of the initiative, Hole will set up a Los Angeles-based workplace on Sundown Boulevard this Spring to help entertainment-focused initiatives and strengthen its presence throughout the broader cultural ecosystem. Kaufman splits her time between Los Angeles, New York, and San Francisco.
Kaufman most lately served as president and CEO of worldwide markets, world client merchandise, and experiences at Paramount, overseeing a multi-billion-dollar group spanning media, gaming, hospitality, licensing, retail, and reside experiences throughout greater than 170 markets. She additionally serves on the boards of Stella McCartney, Lindblad Expeditions, and the Rock & Roll Corridor of Fame.
At Hole, Kaufman focuses on leveraging leisure and licensing partnerships to help long-term progress, whereas model groups proceed to guide artistic imaginative and prescient, product growth, and marketing campaign execution.
To be taught extra, go to gapinc.com.
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