Ground Up is reestablishing its partnership with PepsiCo with a flamin’ scorching footwear line impressed by the beloved snack, Cheetos.
The gathering consists of quite a lot of dangerously tacky designs, every that includes fan-favorite flavors and Chester Cheetah’s signature swagger. The licensed designs will debut throughout completely different types of footwear, in addition to in Floor Up’s first-ever hosiery assortment, marking the corporate’s official enlargement into the class.
“This launch is greater than a class enlargement — it’s a artistic leap that lets us inform richer model tales and join with followers in new methods,” stated Layna Patel, VP of Licensing and World Partnerships at Ground Up.
Cheetos is the newest PepsiCo model to hitch Floor Up’s catalogue, as a part of the businesses’ long-standing partnership brokered by The Joester Loria Group. The prevailing assortment options footwear impressed by Doritos and Mountain Dew.
For extra details about the upcoming assortment, go to groundupintl.com or browse Floor Up’s different PepsiCo merchandise on its online storefront.
The publish Ground Up and PepsiCo Partner for Cheetos Footwear Collection appeared first on The Toy Book.
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