Nintendo is bringing its My Mario early childhood initiative to the U.S. following its debut in Japan. Designed for kids and their caregivers, My Mario is a set of merchandise, video games, attire, and experiences impressed by Mario and different characters from the Mushroom Kingdom.
The collection launches Feb. 19 at Nintendo’s shops in New York and San Francisco. Merchandise speedrun to pick retailers nationwide this spring, with extra objects deliberate for launch all year long.
Positioned as an introduction to play alongside Mario, Luigi, Princess Peach, Yoshi, and extra, the My Mario sequence contains choices developed in partnership with corporations akin to Mattel, Fisher-Value, and TOMY. The lineup encompasses toys, books, digital experiences, and attire particularly designed for infants, toddlers, and preschool-age youngsters.
Preliminary choices embody picket block sets that includes Mario characters, an interactive Howdy, Mario! board e-book printed by Penguin Random Home, smooth toys and plush, tub toys from the TOMY, and attire starting from onesies to play outfits. This system additionally features a free Howdy, Mario! app for good gadgets and Nintendo Switch programs, launching Feb. 19, in addition to a stop-motion animation sequence accessible on the My Mario website and the Play Nintendo YouTube channel.
Launch timing will range by product because the My Mario program continues to broaden by 2026.
Be taught extra at nintendo.com/us/my-mario.
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