eBay’s 2025 Collected Report highlights the objects and fandoms that formed international amassing tradition this 12 months, with toy traits, sports activities memorabilia, and popular culture icons driving demand throughout {the marketplace}. Pokémon, LEGO Star Wars, Pokémon playing cards, Hot Wheels, and basic LEGO units rank among the many most sought-after collectibles globally, reflecting the enduring energy of legacy manufacturers and nostalgic franchises.
Collectors embraced each custom and new actions, with searches for Pokémon PSA 10 graded cards and LEGO sets rising in tandem with curiosity in character-driven traits. Pop Mart’s Labubu figures emerged as a standout hit, with Labubu searches growing by greater than 2,600% year-over-year, and notable gross sales, similar to a high-value Labubu Mega determine, closing at hundreds of {dollars}. Blind field collectibles additionally surged, with gross sales up greater than 470% in comparison with 2024.
Within the sports activities memorabilia class, athletes from a number of generations led search curiosity. Michael Jordan remained the top-searched athlete, alongside rising stars similar to Victor Wembanyama and Caitlin Clark. Memorabilia associated to baseball, basketball, soccer, and hockey confirmed sturdy collector curiosity, with buying and selling playing cards and fan store objects fueling exercise all year long.
Past toys and sports activities, eBay’s information factors to broader cultural actions influencing collectors. Superhero franchises, similar to Superman and the Fantastic Four, skilled a surge in reputation following cinematic releases and anniversaries, whereas anime and manga fandoms, like Solo Leveling and One Piece, noticed important progress in search. Buying and selling card games, together with Magic: The Gathering and Pokémon Prismatic Evolutions, continued to drive visitors throughout international markets.
| Supply: eBay
eBay’s platform improvements in AI, customized search, grading help, and livestream procuring additionally supported deeper engagement amongst collectors. These developments strengthened eBay’s function not solely as a market however as a cultural barometer that displays what followers are watching, enjoying, and coveting in 2025.
eBay is extending the report with a real-time procuring occasion on eBay Live, the place Storage Wars persona Rene Nezhoda showcases curated collectibles impressed by the findings. The livestream, scheduled for Dec. 20 at 11 a.m. PT, will characteristic notable objects, together with a Fleer Michael Jordan rookie card and a uncommon Labubu x Vans determine.
Learn the complete report at ebay.com/collected.
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