Miniso has opened its largest retailer in Canada at West Edmonton Mall, marking a serious step within the life-style model’s ongoing enlargement throughout the nation. The brand new location, spanning greater than 1,000 sq. meters, is located inside Canada’s largest procuring middle — a hub that pulls over 30 million guests yearly.
Designed with a particular train-themed façade, the shop displays Miniso’s “The Biggest Enjoyable Journey” idea and affords a vibrant, immersive procuring expertise. Inside, buyers can discover themed zones that includes roughly 5,000 merchandise, together with plush toys, life-style objects, and sweetness equipment. The shop showcases the model’s “Tremendous IP + Tremendous Retailer” technique, combining a various vary of merchandise with world mental property collaborations.
Collections from Sanrio, Disney, and Harry Potter are featured alongside Miniso’s unique characters Present Bear & Mates and Yoyo. A number of product strains, such because the Hello Kitty Pop Star sequence and the Sanrio Animal Journey vinyl plush shock toy, made their Canadian debut on the retailer. Opening celebrations included a efficiency by Present Bear & Mates and drew greater than 800 followers, with first-day gross sales setting a brand new report for Miniso in Canada.
Miniso operates further Canadian areas in Toronto, Ottawa, and Vancouver and plans additional progress in key cities because it continues increasing its world retail presence.
Study extra at miniso.com.
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