Tatro Toys is positioning itself for a relaunch. After pausing manufacturing throughout the pandemic, the Baton Rouge toy firm will return in 2026 with a renewed dedication to inclusivity.
Underneath the path of founder and licensed play skilled Will Barrios, the subsequent era of Tatro Toys will replicate the extensive range current in at present’s households. From multicultural and blended houses to LGBTQ+ characters, the corporate goals to make each child really feel seen, represented, and celebrated within the toy aisle.
Headlining the relaunch is the debut of Tatro Toys’ all-new mascot: Flicker. This magical, glowing fox will star in songs, storybooks, and a sequence of toys, encouraging youngsters to let their inside mild shine. The primary Flicker toy, a limited-edition plush, is obtainable now for preorder, alongside a wave of attire, equipment, and extra that includes the charming creature.
“Flicker embodies the spark of creativeness inherent in each little one,” shared Will Barrios, Founding father of Tatro Toys. “When households expressed the need for toys that seemed extra like their very own lives, we listened intently. Our mission is each easy and profound: each little one deserves to see themselves represented in play, and each household deserves to really feel like a valued a part of the narrative.”
Underscoring its new mission, Tatro Toys is asking upon households to assist form its relaunch by way of its #RewriteTheToyStory marketing campaign. This activation encourages households worldwide to affix the dialog and share their distinctive tales, making certain the corporate stays grounded within the genuine experiences of actual households.
The limited-edition Flicker plush is obtainable for preorder, alongside a collection of unique merchandise. For extra details about Tatro Toys and its relaunch, go to tatrotoys.com.
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