Best Toy Forever (BTF) is making its North American debut, bringing its lineup of revolutionary, inexpensive thermoplastic rubber (TPR) toy merchandise to retailers and households throughout the area.
The brand new division, led by toy trade veteran Michael Ciminera as President, launched its imaginative and prescient on the current LA Fall Toy Previews. Ciminera, whose profession spans main launches for Bandai Namco, Activision Blizzard, and Hallmark, says the corporate’s objective is to ship “unimaginable play experiences whereas constructing a tradition of economic excellence.”
“This launch is only the start,” Ciminera says, as the corporate plans to launch greater than 170 new toys in 2026, spanning eight manufacturers and 28 collection.
Becoming a member of him on the North American management group are Kerrie Boss, Vice President of Gross sales, and Deanna Tennison Beler, Gross sales Supervisor and Coordinator. Each convey many years of expertise in toys and shopper merchandise, together with earlier roles with Water Sports activities LLC, and License 2 Play Toys.
Greatest Toy Eternally founder and proprietor Regis Hauwaerts helps the enlargement, making certain continuity with the corporate’s international mission of sparking creativity and creativeness by way of protected, accessible play.
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