People of Play, a division of The Toy Affiliation, has introduced the finalists for the 18th annual Toy and Sport Worldwide Excellence (TAGIE) Awards. These awards honor the inventors, designers, and inventive groups whose improvements spark pleasure, encourage play, and produce folks collectively.
Public voting is open by Oct. 24. The winners will probably be celebrated at an awards ceremony on Nov. 8 in Rosemont, Illinois. Trade professionals and customers are inspired to vote online.
This 12 months’s classes embody Preschool Toy Innovator of the Yr, Grownup/Household Sport Innovator of the Yr, and Revolutionary License of the Yr, amongst many others. Households will acknowledge manufacturers like Fisher-Price, Moose Toys, Hasbro, Mattel, and extra among the many nominees.
“Yearly, we’re impressed by the expertise of the TAGIE finalists,” says Mary Couzin, Senior Vice President And Founder/Chief of Individuals of Play at The Toy Association. “These innovators are risk-takers and dreamers who’ve turned concepts into toys and video games that deliver pleasure to tens of millions, and we will’t wait to rejoice them collectively in November.”
The 2025 TAGIE finalists are listed by class beneath:
PRESCHOOL TOY INNOVATOR OF THE YEAR
- Design Edge and Sterling Life for Redi Rampz
- KID Crew’s Brian Clemens and Dan Klitsner for Chuckle & Roar Pop It! E-book with Buffalo Games
- Reisa Schwartzman for BobBee — The Final Water Toy with Griddly Children
- Sankyo Toys for Rail Dice Magnetic Monorail
- Indy Toy Lab’s Jordan Goddard for Room Patrol Chase with Spin Master
- Goliath Crew for Jelly Blox
- Crimson Racer Studio’s Tony Morley for Konvertibles with Mindware
PRESCHOOL GAME INNOVATOR OF THE YEAR
- Brian Clemens, Dan Klitsner, and Buffalo Video games for Pop It Colour Combine with Buffalo Video games
- Jen Hickey for Patch’s Pockets with Mindware
- Moose Video games for Bluey Conceal & Search Sport
- Product Growth Crew at Academic Insights for Campfire Chatmallows, Storytelling and Dressing Expertise Bean Luggage
- Jumbo Group for Stratego Junior
- Richard Levy and Peter Pook for Dizzy Duckies with Mindware
- Die 7 Bazis for Cloudship with Amigo Video games
KIDULT TOY INNOVATOR OF THE YEAR
- Toot Candy Toys and Design Edge for Pillow People
- Pop Mart for Labubu
- Valentina Pereyra for Pixo —- Construct Your Personal Sport Console Package
- Hunt Rettig for Lumadrop
- Build-A-Bear Workshop for Emo Axolotl
- Moose Toys for FANDROP Star Wars
- Fisher-Value R&D Collector Crew for Little Individuals
ADULT/FAMILY GAMES INNOVATOR OF THE YEAR
- Eric Olsen for Flip 7 with The Op
- David Yakos with Fats Mind Toy Co. for Why? As a result of! and for Ringer with Mindware
- FUSE London for Crash Cats with ThinkFun
- Brady Peterson, Bob Kamp, Anchor Inventive’s Jessica Butler, Joe Barron, and Sophia Ricciardi for Rhymes With Duck with Grey Issues Games
- Nick Hayes and Mattel Video games Crew for UNO Present ‘Em No Mercy
- Identification Video games Crew for The Hangover and The Traitors Board Video games (JM and Crew) and Blue
- Matter’s Nick Cravotta and Rebecca Blu for Medical Mysteries NYC Emergency Card Sport
- McMiLLER for Fish Battle
- Elan Lee and Design Edge for Exploding Kittens: The Board Sport
TECH TOY INNOVATOR OF THE YEAR
- Hasbro’s Vogue Crew and IDEO for Nano-mals
- Fuse London for Pets Alive Polly The Magic Shock Chicken with ZURU
- KID Group for Monster Jam Smash & Bash Grave Digger RC with Spin Grasp and Chuckle & Roar ABC & Spelling Pop Keyboard with Buffalo Video games
- Indy Toy Lab’s Jordan Goddard for Room Patrol Chase
- SG Labs and Bang Zoom Design for FurReal Handfuls line with Simply Play
- DreamWorks Dragons How to Train Your Dragon, Tame & Practice Interactive Toothless with Spin Grasp
- Abacus Manufacturers for ESPN Digital Actuality
TECH GAME INNOVATOR OF THE YEAR
- Abacus Manufacturers for Pixicade! Instantaneous Sport Maker
- Bay Space Innovation Middle (previously Shoot the Moon) and IDEO for Rubik’s Pulse Dice with Spin Grasp
- Academic Insights for Wheel of Fortune Digital Sport
- Michael Lichodziejewski and Spin Grasp Video games Crew for Rubik’s Timer 3×3 Dice and Beat the Dad and mom
- 7 Pips Studio’s Scott Dean, Wealthy Heayes, and Amanda Birkinshaw for Brainwright Colour Sudoku with Gamewright
- KID Group for No Brainer and Soccer Sprint with Golden Bear
- Valentina Pereyra for Pixo — Construct Your Personal Sport Console Package
BREAKOUT INNOVATOR OF THE YEAR
- Flip 7’s Eric Olsen for Flip 7 with The Op
- Mattel’s Scorching Wheels Design, Growth, Advertising, and Packaging Crew for Hot Wheels Speed Snap Track System
- South Seashore Bubbles for World’s Solely Colour Bubbles Hydra Water and Colour Blaster
- Sabrina Gareau for Cool Maker Stack’d Heishi Studio Bracelet with Spin Grasp
- Kate Meyerhoeffer for KEVA Planks Structure Modules
- Mattel Constructing Units Design Crew’s Martin Boudreault, Charlotte Laflamme, Pierre Dion, and Thierry Beaurgard for Mattel Brick Store
- Jordan Goddard with Indy Toy Lab
INNOVATIVE ART AND DESIGN VISUALS OF THE YEAR
- Nate Schimelpfenig for Vertigo with Mindware
- Mattel’s Jurassic World Packaging and Product Design Crew
- Moose Video games’ George Man and Prospero Corridor for Menagerie
- Moose Toys for Gui Gui
- Dominic Yard and Gil Zalayet for Spidey’s Building Zone Chaos Play Set with Jazwares
- Jazwares’ Design Crew and KID Group
- ST8MNT Model Company and Hootenanny Video games
- Sky Fort and JMP Inventive for Sticki Rolls
INNOVATIVE PR AND MARKETING TEAM OF THE YEAR
- Sky Castle for Sticki Rolls
- Brian Greenwald and The Op Video games Advertising Crew
- MAGNA-TILES and Playwise Companions for World’s Tallest Magnetic Tile Tower PR Marketing campaign
- Hasbro’s Peppa Pig Advertising and PR Crew for Peppa Pig’s New Baby Announcement
- Ren Beanie PR & Moose Video games Advertising Crew for Bluey Conceal & Search Sport PR Marketing campaign
- Disney’s Amanda Rubinos Luna, John “Cody” Hampton, and Tatum Yusz for The Key to Disneyland Interactive Expertise
- Adam Krell and Mattel’s PR and Advertising Groups for Scorching Wheels & Ferrari
INNOVATIVE LICENSE OF THE YEAR
- Play-Doh x Barbie
- Tim Walsh, The Playmakers for A Day by day Cloud The Sport
- Disney and Sky Fort for Sew Sticki Rolls
- Octopus Creations’ Robert Marino for Scorching Wheels Monster Vehicles Tiger Shark Climber RC Vehicle
- Strawberry Shortcake: Berry Besties Bakeoff
- Carlyle Nuera for Barbie You Create
- Adam Krell and Mattel’s Scorching Wheels Licensing Crew for Hot Wheels & Formula 1
INNOVATIVE RETAILER OF THE YEAR
- FAO Schwarz
- Steven Zhang for TikTok Store
- Rick Derr for Studying Categorical Lake Zurich
- Pop Mart
- Piccolo Mondo Toys
- 5 Little Monkeys
- Mattel Creations Crew: Jess Kirkman, Jeremy Bernstein, Ted Silverman, Stephanie Smith, Francesca Forrester, Luke Lamson, and Kayla Bugucki
- Amazon
INNOVATIVE VENDOR & PARTNER OF THE YEAR
- Matt Nuccio and Design Edge Crew
- Jake Laser and Christian Eveleigh for JLaser Video / Bounce Disc
- Eastar Board Sport Firm
- Longshore
- Indy Toy Lab
- Inventive Fold
- SG Labs
YOUNG INNOVATOR OF THE YEAR (UNDER 18 YEARS)
- Palash Bhasin for Ultramons
- Keegan Franck for Limitless
- Persy Arcement for Drizzle
Voting is open till Oct. 24. Attendees should purchase tickets online.
JELLY BLOX CREATIVE KIT
Bend guidelines and stretch imaginations with blocks that children can squeeze, stretch, and squish. Some blocks characteristic sensory supplies equivalent to sand, foam balls, and extra.
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CAMPFIRE CHATMALLOWS STORYTELLING SET
The 12 squishy Chatmallows embody 48 illustrated story starter icons to stoke self-confidence, pondering, and talking expertise on this storytelling recreation.
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FISHER-PRICE LITTLE PEOPLE COLLECTOR BACKSTREET BOYS
Provides ’90s throwbacks to your assortment with Little Individuals figures that includes AJ, Brian, Howie, Kevin, and Nick. Every Backstreet Boy holds a microphone and comes dressed of their iconic all-white outfits, as seen within the “I Need It That Approach” music video.
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WHY? BECAUSE!
On this occasion recreation, gamers reply “Why?” questions with foolish “As a result of” solutions written on a dry-erase board. The funniest reply wins the spherical.
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NANO-MALS INTERACTIVE PETS
Uncover a world of trendy, pocket-sized pets with Nano-mals. These digital interactive pets characteristic an electrical coronary heart meter that communicates their must their younger caregivers. The extra the pets are performed with and cared for, the extra interactions they unlock.
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HOW TO TRAIN YOUR DRAGON TAME & TRAIN INTERACTIVE TOOTHLESS
This interactive dragon options movement-tracking, evolving personalities, sound results, and spring-loaded wings. It features a fish accent to assist children earn belief and unlock video games, reactions, and flight sounds as their bond with Toothless grows.
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MONSTER JAM SMASH & BASH 1:15 GRAVEDIGGER R/C
The legendary Grave Digger monster truck crashes and repairs itself with the push of a button. This full-function R/C performs stunts, drives in crash mode (pictured), and simply conquers any wild terrain.
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PIXICADE! INSTANT GAME MAKER
Draw characters and ranges, snap an image of your creation, and begin taking part in your very personal online game. Contains 5 washable markers and a 108-page recreation design ebook.
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SOCCER DASH
Contact: Claire Vernon c.vernon@goldenbeartoys.co.uk Remodel any area right into a coaching floor with Soccer Sprint, the all-new interactive soccer coach. By means of six high-speed recreation modes and AI studying, gamers can elevate their dribbling, ball management, and response expertise.
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HOT WHEELS TRACK CREATOR TRIPLE LOOP SPEED KIT
Children can study STEM ideas whereas constructing three distinctive tracks to race their Scorching Wheels vehicles on. The set contains one inline loop with a kicker and two inline loops, and could be added to different observe units.
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KEVA MODELS: VEHICLES
Children can construct 4 wood automobiles — steam practice, backhoe, race automobile, and pickup truck — utilizing greater than 150 precision-cut KEVA planks. No glue or connectors wanted. This STEM-friendly set contains base plates and a guidebook to spark essential pondering and creativity whereas children assemble, deconstruct, and rebuild for hours of hands-on enjoyable.
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MATTEL BRICK SHOP HOT WHEELS MASERATI MC20
Builders can create a brick reproduction that includes butterfly doorways, a visual motor, interchangeable wheel covers, and unique racing decals.
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GUI GUI
Impressed by magnificence manufacturers, this elevated, collectible slime includes a layered unboxing expertise, distinctive textures, a hidden shock determine, and candy scents. Children can select from 4 textures: gloss, clear, butter, and cloud.
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STICKI ROLLS SERIES 2
Collection 2 of the wearable, shareable sticker bracelets contains new sticker designs, extra themes, and shock holographic stickers.
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OINKS & SNUGGLES INTERACTIVE BABY EVIE DOLL
Peppa Pig’s child sister will arrive in June, and children may help take care of her! This interactive doll makes greater than 20 sound results when taking part in together with her pacifier, consuming her bottle, bouncing up and down, and preparing for naptime. The set additionally contains oinktastic equipment like a playmat, bib, and blanket.
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PEPPA’S BIG FAMILY CAR
This open-top automobile contains Peppa and Child Evie figures, working doorways, bonnet (hood), and boot (trunk), plus area for 5 figures (extra characters bought individually). Preschoolers can pop the suitcase within the boot and set up the automobile seat for a street journey.
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PLAY-DOH BARBIE RUFFLES AND BOWS DESIGNER DOLL SET
Place the doll on the stand and use the Play-Doh sample sheet and instruments to create ruffle and bow-themed clothes, equipment, and hairstyles. The set contains three cans of Play-Doh, a Barbie doll, a pre-made Play-Doh sample sheet, and molding instruments.
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HOT WHEELS FORMULA 1 SPRINT RACE CIRCUIT
Utilizing the kid-powered gasoline pedal booster, F1 followers can launch right into a head-to-head race and battle to overhaul one another in high-octane racing. Racers can hit the chicane or get diverted to the interior observe and see who’s the primary to the checkered flag. Additionally contains Lap Mode.
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