The American Society of Association Executives (ASAE) has acknowledged the Baby Safety Alliance (previously JPMA), in partnership with the Baby Safety Foundation (previously JPMA Cares), as a Energy of Associations Silver Award winner for its Secure Sleep Marketing campaign.
The Secure Sleep Marketing campaign addressed a number one reason behind preventable toddler deaths, in response to the American Academy of Pediatrics (AAP), and delivered life-saving steering and tricks to hundreds of thousands of fogeys and caregivers nationwide by way of partnerships, media, and hospital distribution.
The marketing campaign focuses on a number of points of secure sleep for infants, together with the ABCs of sleep (Alone, on their Again, and in a Crib), secure sleep choices like cribs, bassinets, or play yards, when to transition to a toddler mattress, whether or not or to not use secondhand merchandise, and extra.
The American Academy of Pediatrics experiences roughly 3,500 infants die every year within the U.S. from sleep-related causes, with underserved communities impacted disproportionately. In lots of instances, these deaths are preventable. Therefore, Child Security Alliance utilized digital, social, print, and different media to achieve dad and mom and caregivers in an effort to teach them on secure sleep practices.
“We champion giving all infants a safer begin,” says Lisa Trofe, Government Director of the Child Security Alliance and the Child Security Basis. “The Secure Sleep Marketing campaign is considered one of some ways we’re reaching extra markets, impacting extra households, and saving extra lives on daily basis.”
“Congratulations to the Child Security Alliance for exemplifying the impression associations have on the industries and professions they symbolize, and on society at giant,” says ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s all the time so extremely satisfying to see associations going above and past their on a regular basis mission to alter the world.”
To study extra about Child Security Alliance’s secure sleep suggestions, go to babysafetyfoundation.org/sleep-center.
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