Toys “R” Us is charging into the vacation season with its largest progress yr but, marking 100 days till Christmas with a record-breaking international presence.
The retailer now spans greater than 1,500 shops and e-commerce platforms throughout greater than 35 nations. Within the U.S., Toys “R” Us is increasing in partnership with Go! Retail Group, with 10 new flagship shops and 20 seasonal outlets slated to open by yr’s finish.
This weekend, Toys “R” Us is opening a 13,000 square-foot flagship retailer at Chicago Premium Outlets, 1650 Premium Outlet Blvd, Area 525, in Aurora, IL. Past an assortment of prime toys from manufacturers together with Barbie, Scorching Wheels, LEGO, NERF, PAW Patrol, and extra, the shop encompasses a devoted Infants “R” Us part filled with child gear, attire, and necessities for little ones.
Geoffrey the Giraffe will likely be in the home for the Grand Opening celebration, which begins on Saturday, Sept. 20, at 9:45 am. Households can take pleasure in giveaways and actions all through the day. Moreover, this Toys “R” Us will debut an arcade expertise that includes claw machines and gashapon machines, together with the TOMY Gacha machines, that are all the trend in Japan.
This fall’s new retailer experiences be a part of the model’s flagship places at American Dream, Mall of America, Chicago (Harlem Irving Plaza), Texas, and Dallas Fort Value Airport, alongside a Toys “R” Us presence inside each Macy’s nationwide. Via its partnership with NEXCOM, Toys “R” Us will even lengthen its attain to navy households with six new shops opening on U.S. Navy and navy bases.
“As we head into probably the most magical time of the yr, Toys “R” Us is reaching extra children and households than ever earlier than,” says Kimberly Miller, International Chief Advertising and marketing Officer, Toys “R” Us. “From new retailer openings with our international companions, to the launch of our second International Vacation Play Day, to Geoffrey’s Birthday celebrations worldwide on Oct. 17 — and naturally the primary occasion in December — Toys “R” Us is creating pleasure and pleasure for youths of all ages in every single place.”
Globally, the retailer is getting into new markets in Chile, Peru, Venezuela, Ecuador, Morocco, and Lebanon, whereas reestablishing a presence in Turkey. Toys “R” Us can be reinforcing its footprint within the U.Ok., Mexico, South Africa, Asia, and South Korea, the place new idea codecs are debuting with strategic companion LOTTE.
For the newest, try the Toys “R” Us or Go! Retail Group web sites.
The put up Toys “R” Us Ushers in the Holiday Season with New Stores and Worldwide Activations appeared first on The Toy Book.
Trending Merchandise
