Sky Castle Expands Sticki Rolls with Jazwares and ...

Sky Fortress is increasing its Sticki Rolls model by way of new partnerships with Jazwares and Tokidoki.

A licensing settlement with Jazwares will convey Squishmallows into the Sticki Rolls portfolio with capsules, Jumbo Sticki Rolls, and extra SKUs deliberate for worldwide launch subsequent fall. Sky Fortress additionally signed a take care of tokidoki to create a line of Sticki Rolls blind capsules and Sticki Rolls Pendants. That assortment, that includes the model’s daring, Japanese-inspired art work, is predicted to debut early subsequent summer season.

“Sticki Rolls is greater than a product — it’s a platform the place each roll and sticker is a chance for self-expression and collectability,” stated Lev Nelson, CEO of Sky Castle, the maker of Sticki Rolls. “By teaming up with Jazwares and Tokidoki, we’re increasing the Sticki Rolls universe into new classes and genres, creating collectible experiences that replicate the varied methods children and teenagers have interaction with the worlds they love.”

Already offered in additional than 60 nations, Sticki Rolls makes use of a patent-pending system that turns stickers into wearable, shareable equipment designed to connect to bracelets, necklaces, and different gadgets. In simply over a yr, the model has constructed a robust social media following, together with greater than 1.1 million YouTube subscribers.

The primary merchandise from the Tokidoki collaboration will arrive at retail in late spring 2026, adopted by Squishmallows expansions later within the yr. Extra creator and influencer collaborations are in improvement to additional broaden Sticki Rolls throughout digital platforms.

Study extra about Sticki Rolls at skycastletoys.com.