The Global Association for the Attractions Industry (IAAPA) and Licensing International are forming an alliance to combine licensing alternatives throughout the sights business.
By this partnership, each entities will goal to boost members’ experiences by providing new educational alternatives, cross-promoting key occasions and content material, and highlighting leaders’ contributions in each the licensing and sights industries.
Maura Regan, President of Licensing Worldwide, shares her ideas on the partnership: “As client expectations evolve and experiences develop into extra central to model engagement, collaboration between the licensing and sights sectors has by no means been extra essential. This partnership with IAAPA displays a shared dedication to innovation and to equipping our members with the instruments, insights, and relationships wanted to thrive in a fast-changing market.”
Jakob Wahl, President and CEO of IAAPA, provides: “Points of interest are not nearly rides or displays — they’re about creating unforgettable moments, typically powered by beloved manufacturers. By aligning with Licensing Worldwide, we’re serving to our members faucet into new concepts, deepen visitor engagement, and broaden the artistic potential of the sights business. This partnership represents a robust step ahead for each sectors.”
The collaboration will start later this yr, and extra particulars on upcoming occasions and initiatives shall be introduced. To remain up to date on information concerning this partnership, go to licensinginternational.org and IAAPA.org.
The submit Licensing International and IAAPA Unite the Licensing and Attractions Industries appeared first on The Toy Book.
Trending Merchandise
