Addo Play is hitting refresh on one of many toy trade’s most iconic manufacturers as a part of its recent deal with Spin Grasp.
This week, a newly redesigned Meccano web site went stay at meccano.com, providing commerce companions and customers a sharper, extra immersive vacation spot constructed to help sell-in and build-out forward of the LA Fall Toy Previews in September.
The bilingual platform (English and French) options streamlined navigation and intuitive design tailor-made to at the moment’s purchaser expectations. Full product entry spans Meccano Junior and traditional metal builds, supported by dynamic content material, wealthy model storytelling, and an all-new information hub to maintain companions up to the mark.
The relaunch aligns with Addo Play’s fall/vacation 2025 rollout throughout The Entertainer Group’s worldwide retail community — together with The Entertainer, Tesco, Amazon, Moonpig, and Matalan — along with key placements in France and Australia.
It’s extremely thrilling to see the Addo Play crew bringing new life to the enduring Meccano model.”
— Andrew Murphy, TEAL Group Chief Govt Officer.
The digital push reinforces Meccano’s worth proposition at retail: timeless building play backed by recent vitality and accessible content material. For commerce, it indicators renewed funding in advertising infrastructure and a unified model presence throughout channels.
Wanting forward, a full-scale overhaul is slated for 2026 to coincide with a broader Meccano rebrand, paving the way in which for a brand new period of engineering-inspired play.
The Addo Play crew tells The Toy Guide that it’s trying ahead to connecting with consumers in its LA showroom, situated at 1960 on Grand in El Segundo, this fall. To guide a go to, e mail gross sales@addoplay.com.
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