The Pigeon is probably not driving the bus, however he’s getting round city.
Hidden Pigeon Company (HPC), the licensing and leisure enterprise devoted to preserving the feathered buddy out of the driving seat — and co-founded by author and illustrator Mo Willems, RedBird Capital Companions, and Stampede Ventures — has signed 22 licensing agreements for its character manufacturers forward of subsequent week’s Licensing Expo.
Count on to see The Pigeon, Knuffle Bunny, Elephant, and Piggie, on attire, as toys, and at reside occasions.
“Mo Willems’ characters are so well-loved by followers of all ages, and we’re very excited to develop our partnerships,” says Tori Cook, SVP Franchise Administration, HPC. “We’re wanting ahead to working with all our companions to deliver exceptionally enjoyable merchandise and experiences to market and develop on the creativity and severe silliness that Mo Willems’ characters deliver to youngsters and ‘former youngsters’ alike.”
The model’s new companions embody:
- Centric Manufacturers: Sleepwear & equipment, together with youngsters and grownup sleepwear and hosiery in addition to tub & physique merchandise
- Modifications: Attire & equipment, together with grownup t-shirts, sweatshirts, tank tops, sports activities jerseys, jackets, shirts, socks, and headwear
- Cottage Door Press: Luna Storytime Projector
- CreateOn: Magnetic building toys
- First Stage: Stay occasions, together with an upcoming vacation musical that includes The Pigeon
- Foco (Eternally Collectibles): MLB co-branded plush, bobbleheads, ornaments, luggage, and bracelets/wristbands
- Franco Manufacturing: Youngsters bedding, room décor, tub, seashore, kitchen, and rugs
- Kansas Metropolis Royals: Themed video games and bobbleheads
- Occasion Kandy: Occasion units
- Playper: Paper-based building toys
These agreements observe carefully on the heels of beforehand introduced partnerships with Hanna Andersson (kids’s attire and sleepwear) and Knock Knock (stationery and presents for all ages). Moreover, a brand new co-branded ebook with Crayola — a part of its Creativity Week marketing campaign — will hit cabinets this September, packaged with Crayola markers. And Tonies is including Knuffle Bunny to its roster.
The model has renewed agreements with the next firms:
- Berkshire Blankets: Youngsters blankets and throws
- Demco: Library and faculty provides in addition to reward objects
- New Period Cap, LLC: Co-branded MLB caps for youths and adults for the New York Yankees, Los Angeles Dodgers, Chicago Cubs, Kansas Metropolis Royals, and extra. (The Pigeon and Elephant & Piggie)
- New York Yankees: LBE for themed video games and promotional merchandise (The Pigeon and Elephant & Piggie)
- OT Sports activities: Co-branded MLB attire for youths and adults for the New York Yankees and Kansas Metropolis Royals (The Pigeon and Elephant & Piggie)
- Out-of-Print: Attire and reward objects
- YOTTOY: Plush, wooden, and novelty toys (additionally for Limitless Squirrels and Leonardo, the Horrible Monster)
Discover HPC at Licensing Expo with Retail Monster at sales space No. R192.
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