This week marks the third section of the 137th annual China Import and Export Fair, generally referred to as the Canton Truthful. This yr, the occasion proves the altering dynamics of the worldwide toy trade, emphasizing a give attention to customers of all ages and their love for toys, moderately than solely concentrating on youngsters.
Shantou Metropolis Chenghai Space Huada Toy Co., a toy firm identified for its plastic building blocks, has a distinguished show on the truthful. It showcases a formidable wall made fully of realistic-looking flowers, crafted from plastic constructing blocks. This eye-catching show highlights the corporate’s imaginative and prescient that constructing blocks might be elegant and visually interesting, drawing the curiosity of customers of all ages, together with adults.
This assortment displays the evolution of toys. They’re not only for youngsters. We’re seeing a rising pattern amongst younger adults who benefit from the strategy of constructing and the great thing about the completed product.”
Chen Xiaowei, Shantou Metropolis Chenghai Space Huada Toy Co. Deputy Advertising Director.
The corporate’s flower-inspired line is designed for customers aged 18 to 35, particularly concentrating on an grownup viewers.
Guangdong SYMA Mannequin Plane Industrial Co. is one other firm demonstrating the dynamic and evolving nature of the toy trade on the Canton Truthful. They’re showcasing quite a lot of aerial toys, together with remote-controlled helicopters, foldable drones, and acrobatic flyers. Their vary is designed for youngsters and adults, providing choices for all ability ranges.
“Given the size of the occasion and the range of worldwide consumers it attracts, the Truthful typically brings surprising alternatives past our preliminary expectations,” says Huang Zebin, Chief Advertising Officer of SYMA.
“All-age” toys have gotten more and more widespread, prompting corporations to rethink their earlier beliefs and ideas. For extra details about the Canton Truthful and its distributors, go to cantonfair.org.cn.
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