MGA Entertainment is talking for the youngsters, letting grown-ups know that they don’t need them to waste their cash on overpriced and inflated eggs this yr for Easter. Please, simply MGA toys.
To unfold this message, MGA launched a “diss monitor” referred to as “EGG$$$$$” earlier right now, accompanied by a kid-stared music video. It stars 7-year-old TikTok sensation and rapper Nova Starr with well-known music video director Daniel Iglesias Jr. (greatest recognized for Megan Thee Stallion’s “BOA”) to create the second-ever shoppable music video for toys.
“Eggs are out, toys are in, we don’t wish to enhance toys all proper. MGA toys make the girlies get hype,” raps Starr within the tune’s refrain.
Eggs, an Easter celebration staple for teenagers, are predicted to extend by 57.6% in 2025 (in response to the U.S. Division of Agriculture). Lots of the merchandise proven within the video are underneath $10.
Piles of MGA Toys are featured, together with L.O.L Surprise, MGA’s Miniverse, Moj Moj, and extra. The toys might be shopped straight from the video.
“[This] represents our dedication to giving children a voice to share what they actually need for the vacations,” says Josh Hackbarth, Chief Advertising and marketing Officer at MGA Leisure. “It’s a high-energy, partaking, and recent option to encourage households to rethink their Easter and spring vacation traditions, and we are able to’t wait for everybody to expertise the enjoyable!”
Each product talked about within the video might be discovered at mgapresents.com. For extra data, go to mgae.com. Watch the official MGA music video for “EGG$$$$$” under and determine should you assume this Easter is toys over eggs.
Trending Merchandise
