Coolabi Group has appointed Retail Monster as its North American licensing agent and Bonkers Toys as its International Grasp Toy Associate for Warrior Cats, its bestselling publishing and gaming franchise.
With greater than 77 million books offered in 38 languages and greater than 15 years on the New York Instances bestseller record, Warrior Cats has additionally dominated Roblox with 582 million performs and amassed 1.9 billion TikTok views.
Coolabi goals to increase the model additional, with Retail Monster creating a licensing and merchandising program and Bonkers Toys launching an intensive toy line to have interaction its rising fanbase.
“Warrior Cats is a pure match for Bonkers Toys’ experience in New Media manufacturers. Along with its literary success, Warrior Cats is a digital and social media powerhouse with wildly engaged followers, in depth on-line presence and sturdy person generated content material,” says Brian Bonnett, CEO of Bonkers Toys. “We’re devoted to honoring the legacy of Warrior Cats and bringing this enchanted world into the bodily world with tangible, cherished playthings for its followers worldwide.”
Search for extra data on the Warrior Cats toy line within the months forward.
Trending Merchandise
