Mattel is continuous a brand new custom of connecting with grownup followers on-line. Final yr, the Mattel Creations Revealed livestream revealed greater than 20 new collectibles, together with the Masters of the Universe Origins Deluxe Sy-Klone Determine, which bought out that day.
The primary Mattel Creations Revealed livestream had greater than 300,000 viewers and 22,000 feedback from hyped-up followers, so Mattel has determined to proceed the brand new custom. On March 6 from September 11:30 a.m. PT, the Mattel Creations group will give followers a take a look at the highway forward for collectors of the corporate’s hottest manufacturers.
“Anticipate massive issues from Barbie, Sizzling Wheels, Little Individuals Collector, WWE, UNO, Masters of the Universe, and Monster Excessive,” says Chris Down, Government Vice President and Chief Design Officer at Mattel. “Followers will see iconic characters which were a part of these manufacturers’ legacies however by no means realized on this manner—till now. And right here’s a serious first: we’re unveiling a brand-new product platform inside one in every of our most legendary manufacturers, giving followers an unprecedented stage of customization. Plus, we’re bringing followers into the artistic course of like by no means earlier than, together with a fan-designed t-shirt that can be featured as a creation by the followers, for the followers.”
In fact, the second-ever Mattel Creations Revealed is upgraded, bringing followers a brand new and thrilling expertise. Some followers will even be featured within the livestream itself, with the six winners of the Fan Assortment Contest taking part within the stream at Mattel Design HQ in El Segundo, California.
“We’re making it even greater this yr,” Down says. “We additionally listened to followers who needed the surprises to remain underneath wraps till the livestream. This yr, there can be no early reveals—just some rigorously positioned Easter eggs for our most eagle-eyed collectors. We wish followers to expertise each shock reside, alongside an incredible neighborhood that shares their ardour.”
The livestream may even characteristic chats with members of Mattel’s design group as they discuss concerning the course of behind a few of our favourite figures and toys.
“At Mattel Creations, we’re not simply making toys — we’re crafting compelling experiences for followers who’re deeply captivated with these manufacturers,” Down says. “Revealed pulls again the curtain, letting these fans meet a few of the sensible designers who pour their creativity into each collectible. I really imagine we’ve probably the most proficient creators within the trade, and nothing brings them extra pleasure than seeing the delight of our followers responding to their creations. That’s the center of Mattel Creations Revealed—it’s our manner of connecting with and saying thanks to our greatest followers!”
The precise lineup of collectibles remains to be a secret, however it’s going to proceed Mattel’s run of collectibles that fuse iconic Mattel manufacturers with fan-favorite licenses like Harry Potter and Stranger Issues.
“That is the place our design group actually thrives — discovering that excellent synergy between two iconic manufacturers,” Down says. “Each collaboration begins with the “Why?” What’s the distinctive connection that makes this mashup thrilling? From there, our designers dive deep into the licensed world, turning into superfans themselves. They disguise easter eggs all through the product and packaging that solely true diehards will spot. The ultimate step is all concerning the particulars—honoring each manufacturers authentically whereas ensuring the execution feels contemporary and surprising.”
Mattel Creations Revealed can be on March 6 from September 11:30 a.m. PT.
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