Epic Story Media (ESM) wears many hats, from creating its personal content material to licensing and distributing different third-party franchises. Now, the corporate is formally increasing into the toy market.
ESM is launching a brand new toy division that can oversee the technique, design, and growth of toys impressed by each its personal IP and ESM’s rising catalog of worldwide licensees. Led by ESM’s former International Advertising Director Kim Morris, Epic Story Toys (EST) already has thrilling licensing deals and initiatives within the works, to be unveiled on the 2025 Spielwarenmesse toy fair on the finish of this month.
In an ever-evolving marketplace for youngsters, we have to be open to new methods of considering and dealing. Epic Story Toys is a pure extension of our imaginative and prescient to attach extra meaningfully with our viewers. That mentioned, we’ll proceed to accomplice and work with different world toy corporations on particular initiatives to assist construct content material and gaming methods to assist develop companions’ manufacturers. We at all times attempt to assume in a 360 method and having Kim lead the division is thrilling as she is a confirmed chief who’s each client and franchise-focused. Our first grasp toy partnership with Cheeky Little and Studio 100 Worldwide for Vegesaurs supplies the right basis to get began.”
EST has hit the bottom operating, already being named the International Grasp Toy accomplice for Cheeky Little and Studio 100 Worldwide’s preschool sequence Vegesaurs. The model will launch a brand-new vary of toys throughout quite a few classes impressed by the sequence and its characters. EST will reveal the anticipated assortment and declare its place within the trade at Spielwarenmesse.
Past Vegesaurs, EST has created a toy line for ESM’s Bubble’s Hotel IP, together with collectible collectible figurines of the sequence’ characters and travel-themed vogue playsets. EST will even take over ESM’s licensing cope with WildBrain’s kid-favorite motion sequence Slugterra. In collaboration with Reesee, the model is designing a brand new assortment of Slugterra collectible figurines and blasters, the headliner being a brand new Megamorph Blaster that launches slugs over 30 ft.
As a worldwide accomplice for ‘Vegesaurs,’ we’re delighted to see the model increase into the toy area with Epic Story Toys. This collaboration creates new alternatives to attach with younger audiences, reinforcing the playful and imaginative spirit that defines ‘Vegesaurs.'”
Kim Morris is able to spearhead this division into the worldwide toy market because the Head of EST. Morris has a historical past of main profitable licensing initiatives, together with serving because the VP of Disney Manufacturers at Jakks-Pacific and putting coveted offers with Nickelodeon and WildBrain at Alpha Toys. She joined ESM in 2020 as International Advertising Director, working with ESM’s key toy franchises to ship innovation and creativity whereas making a significant play expertise for youngsters all over the place.
As Head of Epic Story Toys, Morris plans to make use of participating storytelling to create youngsters’ subsequent favourite toys. She says, “We’re excited to convey our personal IPs, like Bubble’s Lodge and people of our trusted companions like Vegesaurs and Slugterra, to life and have interaction with our followers past the display screen in new, interactive methods.”
Epic Story Toys will unveil these initiatives and extra on the 2025 Spielwarenmesse in Nuremberg from Jan. 28 to Feb. 1. Go to the commerce honest’s website to register for the occasion.
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