Funko has a fast-growing fanbase in Japan, and the model is leaning into it.
Funko will return to this yr’s Tokyo Comedian Conference (Tokyo Comedian Con) for the third yr. It is going to have a sales space quadruple the scale of final yr’s.
Funko plans to supply an elite expertise for con-goers. The purveyors of popular culture could have collectibles obtainable from the Funko Pop! vary, Bitty Pop!, and the attire line Loungefly.
“Japan’s deep ardour for character-driven storytelling aligns seamlessly with Funko’s strategy. Over the previous few years, we’ve seen regular development each in gross sales in addition to our fan communities as we now have expanded our product supply that resonates with our followers’ love for these distinctive collectibles. The Tokyo Comedian Con is an ideal occasion for us to rejoice with this vibrant group,” says Andy Clempson, Funko’s VP of Gross sales for APAC.
Followers can anticipate 17 Funko Pop! Figures exclusive to Tokyo Comedian Con, greater than 100 Funko collectibles, an enormous Spider-Man-themed Funko Pop! photograph sales space, and extra Funko Pop! figures from their licenses with Warner Bros. and Netflix.
Funko and Disney have been licensing companions since 2011, so Funko’s sales space might be strategically situated immediately in entrance of Disney’s sales space.
Tokyo Comedian Con will happen on Dec. 6-8. For extra info on Tokyo Comedian Con and to get tickets, go to tokyocomiccon.jp/en/. For extra info on Funko Pop! go to funko.com.
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