WildBrain has tapped Erin Morris to fill the newly created function of Vice President of Strategic Franchise and Retail.
On this function, Morris will lead the groups that plan and implement international progress methods for WildBrain franchises, together with Strawberry Shortcake and Teletubbies. She will even lead licensing and commercialization methods in Latin America and with main U.S. retailers.
“The work our franchise and licensing groups have finished over the previous couple of years to drive sturdy progress and engagement for Strawberry Shortcake and Teletubbies has been exceptional. Erin becoming a member of our group marks the following section of our franchise progress technique,” says Tim Erickson, Government Vice President of Peanuts Worldwide and WildBrain Manufacturers. “She is well-known throughout the business as an skilled licensing and merchandising govt, model strategist, deal maker, and retail enterprise chief who will get outcomes by way of forward-thinking methods. Her wealthy historical past in driving client merchandise and retail successes for main leisure corporations in territories all over the world makes Erin an excellent addition to our group as we glance to additional speed up the expansion of our franchises worldwide.”
I’ve lengthy admired WildBrain’s portfolio of iconic franchises, particularly Strawberry Shortcake and Teletubbies, and I’m excited to guide the groups driving the spectacular progress of those beloved manufacturers. I consider that, given WildBrain’s in depth capabilities in driving model engagement and licensing partnerships, the chance exists to construct on this sturdy basis to take the commercialization of those franchises to the following stage. I sit up for working with groups throughout the corporate to assist drive that subsequent section of world progress.”
— Erin Morris, Vice President of Strategic Franchise and Retail, WildBrain
Morris has been within the business for greater than 25 years, main business, retail, and franchise methods for teenagers and household manufacturers in leisure, together with retail and client merchandise divisions at corporations together with Disney, DreamWorks, and Twentieth Century Fox.
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