IMG Licensing is increasing its portfolio with a brand new literary property.
The company has been appointed the unique North American licensing consultant for The Little Prince (Le Petit Prince), the basic guide by Antoine de Saint-Exupéry. It’s going to lead efforts to develop the model’s shopper merchandise program.
“The USA holds a singular place within the historical past of The Little Prince – the guide was written and first revealed in New York in 1943, and the unique manuscript is preserved on the Morgan Library,” stated Sophie Kopaczynski, CEO of LPP Groupe. “These deep historic roots make North America a very significant territory for the model. We’re assured that IMG’s experience and market management will assist elevate The Little Prince to new heights and forge best-in-class partnerships.”
IMG plans to develop the model throughout a number of classes, together with toys, video games, attire, dwelling items, and publishing, whereas additionally growing location-based leisure and immersive experiences. The technique builds on the property’s international footprint throughout exhibitions and themed installations.
“The Little Prince is likely one of the most beloved novellas of all time and one which speaks profoundly and affectingly to values of friendship, love, loss, accountability, and the facility of creativeness,” stated Bruno Maglione, President of IMG Licensing. “Via its prose and delightful watercolor illustrations, it succeeds in speaking a philosophy of life that reaches adults and youngsters alike at totally different ranges. We’re honored to work with LPP Groupe and stay up for forging product partnerships that may resonate with the hundreds of thousands who’ve been impressed by this literary unicorn.”
The partnership arrives forward of the eightieth anniversary of the guide’s French publication in 2026, with new publishing initiatives and international activations anticipated to help continued model progress.
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