Earthbound Brands has brokered a brand new licensing partnership between Huffy and Ninja, marking Huffy’s first outbound licensing initiative and a strategic enlargement past bicycles.
The collaboration launches with the Huffy Skyrider Bounce Ramp, an 8-inch BMX ramp designed to increase the model into motion sports activities equipment. The product pairs Huffy’s legacy in biking with Ninja’s concentrate on performance-driven driving gear.
“This partnership demonstrates how licensing can prolong a legacy model into new classes whereas staying true to its DNA,” shares Jeff Cohen, CEO of Earthbound Brands. “Huffy and Ninja share a ardour for enjoyable and journey, and we’re proud to have helped deliver this collaboration to life for riders and households.”
The settlement represents a class enlargement for Huffy because it builds on greater than 130 years within the bike industry to discover adjoining merchandise that help energetic play and ability growth. Extra SKUs and expanded retail distribution are deliberate later this yr.
The Huffy Skyrider Bounce Ramp is at present obtainable via ridelikeaninja.com and Amazon. Walmart will supply it later this month.
To study extra, go to earthboundbrands.com and huffy.com.
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