Coming off our eightieth anniversary in 2025, Mattel entered 2026 with sturdy momentum throughout our core manufacturers and, importantly, with readability on the place we’re focusing our efforts. Barbie, Sizzling Wheels, Fisher-Value, and UNO proceed to anchor the portfolio as a result of they constantly earn relevance via innovation, cultural connection, and world scale.
Throughout these manufacturers, our method has been disciplined: larger concepts that journey globally, lengthen throughout classes, and construct long-term franchises. That focus is mirrored not solely in our core companies, but additionally in progress platforms like Mattel Brick Store, a resurgent American Lady in its fortieth anniversary 12 months, and Mattel Creations, which expands our attain to grownup followers.
Sizzling Wheels delivered its eighth consecutive 12 months of progress in 2025, pushed by innovation that broadens the model’s attain with out diluting its core. The Pace Snap monitor system makes play extra accessible for youthful shoppers, whereas premium collaborations — from Components 1 to Ferrari — proceed to resonate with grownup collectors, now the model’s fastest-growing viewers. On the similar time, initiatives like Mattel Brick Store permit followers to have interaction with the model in new, artistic methods.
UNO additional prolonged its management because the world’s No. 1 card sport (per Circana) by evolving from a tabletop staple right into a social expertise. Partnerships and occasions, such because the UNO Social Membership pop-ups, mirror our technique of assembly followers the place play, tradition, and group intersect.
Barbie continues to steer the cultural dialog by pairing relevance with function. Launches just like the latest autistic Barbie doll show how the model continues to evolve, deepening belief, broadening illustration, and strengthening engagement throughout generations.
Trending Merchandise
